The indelible imagery: Copacabana, the Christo Redentor, Sugarloaf Mountain, Carnival, samba, bossa nova, football, the Amazon.
The complicated reality: a massive urban (at around 91%, one of the highest in the world) and ageing population. A highly diverse society with similar issues facing other large nations, like wealth disparity and security concerns. Home to perhaps the most intense environmental flashpoint in the world. And an unimaginable wealth of natural resources.
Complexity rivalled only by an even greater potential - this is Crossroads Brazil, a crucible where all the challenges of growth in a contemporary global context come together to demand novel solutions. Where transformation is inevitable.
Our Sustainability Vice President Véronique Andriès spent time here early in her career as a researcher. “It has continental dimensions, constantly growing urban centres, and crucial logistical needs for economic development,” she explains.