Alstom and IED launch a design competition on the theme of
urban transport

The competition is a part of the curriculum for students at
three IED schools in Turin, Milan and Rome. With the exception
of restrictions inherent to the design of rolling stock, the
students have carte blanche to develop a tramway project
meeting the characteristics and needs the three Italian cities
are projected to have in 2018. At the end of the school year,
three projects will be selected (one for each city) based on
originality and innovation as well as the project's suitability
for the history and culture of the city. A 1/10 scale model of
each project will be exhibited and evaluated by a jury, which
will announce the winning projects at an autumn 2008 awards
ceremony in Turin. The winners will take part in a 3-month
internship at Alstom Transport's Design&Styling office in
Paris.



This competition is an opportunity for Alstom to reaffirm its
commitment to the design of its products, particularly tramways
which are the true symbol of urban transport. To date, over
1,100 Citadis trams have been ordered by 28 cities worldwide,
some of them requesting that Alstom Transport's
Design&Styling team work with renowned designers to create
their tramways. In Montpellier, noted designers Garouste and
Bonetti came up with decorative themes reflecting the vitality
and lightheartedness of the Hérault regional city:
swallows for the passengers on Line 1 and flowers for those on
Line 2. Ruedi Bauers artistic concept, which pushes
colour to the extreme, adorns the Reims tramway. Each carriage
is a "monochromatic mobile object" a bubble of colour
which even includes the tinted windows. A tribute to the city's
technological leadership, the interior and exterior design of
the Toulouse Citadis was created by designers at both Alstom
and Airbus: modernity and mobility combined, both on the ground
and in the skies.


About Alstom Transport

Alstom Transport is the first and only player on the rail
market to integrate a design firm into its organizational
structure. Created in 2005, the firm Design&Styling has a
team of 20 designers and modellers defining the exterior and
interior design of Alstom's entire range of products: urban and
suburban transport (Citadis trams, Métropolis and
X'Trapolis metros), regional transport (Coradia trains) and
high speed and very high speed trains (Pendolino, Duplex and
AGV). Collaborating with the engineering departments very early
on in a product's design phase, Design&Styling also works
closely with the marketing entities of Alstom and its customers
to define the forms and colours of their rail equipment.


About the Istituto Europeo di Design (IED)

The Istituto Europeo di Design acts since forty
years in Training and Research in the fields of Design,
Fashion, Visual Arts and Communications. Today is an
International Network, based in Milan, Rome, Turin, Venice,
Madrid, Barcelona and Saint Paul.



Press contact:

Laurent Gerbet


Tel. +33 1 41 66 92 83 / +33 6 88 06 61 85

laurent.gerbet@transport.alstom.com

Website :
www.transport.alstom.com