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Alstom and Saguez & Partners have been awarded a Gold TOP/COM award in recognition of the new brand identity “mobility by nature”

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TOP/COM Awards 2020: Alstom wins Gold


27 February 2020 – At the  TOP/COM 2020 Corporate Business Awards, the new brand identity “mobility by nature” designed by Alstom and the agency Saguez & Partners, won the 2020 TOP/COM Gold Award in the “Design” section, “Application of visual identity” category.

The TOP/COM Corporate Business awards recognise the best corporate image communication projects in around thirty categories, judged by panels of French communications professionals and experts. Among the most prestigious prizes in the profession, they expose major communications trends, highlighting the strategies and achievements that best enhance the image of companies and brands with all their audiences.

“mobility by nature”, a new brand that renews the ambition of a global leader in smart and sustainable mobility

To demonstrate its true nature and make its brand more consistent with its vision of the future, global leader in smart and sustainable mobility Alstom has transformed its visual identity and created a new brand signature. “mobility by nature” reveals the deeper nature of the company as it creates future mobility for people around the world. Now deployed throughout all Alstom communications channels, this brand signature is the result of a cooperative approach based on an internal survey, which featured over 2,500 ideas and proposals from Alstom employees.

And to create resonance with its new visual expression, Alstom joined forces with agency Saguez & Partners. Together they devised a contemporary and dynamic brand universe inspired by the pioneering spirit of an explorer seeking sustainable innovations, with notes of open-mindedness, exploration and future projection.

“Alstom’s new brand identity was designed last year to embody the dynamic force of its commitment. This new brand universe promotes the reality of our worldwide activities focussed on smart and sustainable mobility. We are extremely proud to receive this award, which recognises all the work done by the Alstom and Saguez & Partners teams,” says Bruno Tourne, Vice President of Communications at Alstom.

“The colours of the brand visual were revamped, changing from a fairly sober and very French blue, white and red, to a contrasted and intense colour scheme that is more contemporary and less industrial. Our creative objectives reflected the meaning, impact, singularity, simplicity and consistency of codes in the new visual identity,” explains Floren Darthout, Creative Director at Saguez & Partners.

About the TOP/COM 2020 Corporate Business Awards

The corporate and BtoB communication convention aim to illustrate trends in communication and marketing to promote corporate image to all publics, alongside brand and product image to trade professionals. The event takes place on 24 to 27 February 2020. The TOP/COM Corporate Business awards will host the convention. The short-listed nominees selected by judges will come to present their projects to win gold, silver or bronze awards.